Discover Our Story

GuGo is more than activewear – we’re a confidence brand, empowering women to embrace their bodies, enjoy sports, and feel unstoppable. We are passionate about keeping women active and participating in sports from their teens into young adulthood and beyond. Through our community initiatives, we proudly support local sports clubs, sponsor events, and collaborate with schools and organisations to promote inclusivity and prevent the drop-off of women in sports. GuGo isn’t just about selling activewear – we’re here to stand behind our message. From supporting grassroots movements to amplifying voices that celebrate body positivity, we’re committed to creating lasting change for women in sports and fitness. Get Up, Get Out – Keep Active!